On a cold windy day back in November 2016, we descended on photographer
Dan Tidswell’s studio in Colchester, UK, to photograph our first lipstick range.
Aimed principally at women of colour of all ages, the images were to nod heavily towards
West African and specifically Yoruba culture, with a contemporary, pulse quickening mood.
It was such a good day, and we took the opportunity to shoot a ‘behind the scenes’ style video
too, deftly shot by Chris Reeve. More on that later.
Roger Whitelock took the photos, and the makeup artist was fellow Nigerian Joy Adenuga.
Joy also suggested the fantastic models Shumi, Alexsandrah and Suelen. They needed very
little in terms of art direction, so professional…thanks ladies!
YUGE thank you to everyone involved, it really was a great day!
Bless you all.